Let me first of all say that the inspiration for this article came from Bridal Tweet following their survey of brides who are due to get married in the USA in 2013. I agree with much of what they say and have seen many of their wedding fashion forecasts coming into weddings we have photographed in 2012.
In this article I will be focusing on the wedding fashion shift which started in 2012 and which I feel is going to continue and probably gain pace as we go through 2013. I've already seen a big change in Brides attitudes to fashion, colours and style throughout 2012. Therefore this is a wedding photographers perspective of the changing world of wedding fashion.
Vintage has been all the rave for the last couple of years and the emphasis has been on neutral colours. Subtle shades, blending variations of antique whites and coffee creams. All this faint finessing of colours meant it has been sometimes hard to distinguish the Bride from her maids. But no longer!
Bold and striking colours are coming in fast. The Bride wants and deserves to standout from her bridesmaids. She wants more separation and the colour of her bridesmaids dresses are great ways to create a splash of colour.
Yet its not just bridesmaids dresses that are set to change in 2013. I think as we go on through the year we are going to see Brides becoming bolder with maybe Polka Dot dress or Candy Strips or Yellow Dresses with Hot Pink jewellery. Whatever I think 2013 is going to be colorful.
Again lace is nothing new. Admittedly it was reinvigorated by Kate Middleton at her wedding in 2011 and it has certainly been apart of the vintage scene since then. However, may be because we are becoming more European or we are as usual enthralled by the fashion world of Milan or Florence. The heavy "Italian Lace" veils began to show up in the more sophisticated weddings throughout 2012. What Brides have found is that a Cathedral length veil of lace makes for a beautiful head covering and gives a Bride an innocent and highly attractive way of framing her features perfectly in wedding photographs.
There is an important reason for distinguishing "Italian Lace" apart from just lace. The Italians make a heavier lace which tends to have a more open pattern and so it hangs very differently to other lace. In a dress it does not puff up, its more figure hugging and if like Italian women you have an hour shaped figure this is the kind of material you will look stunning in. However if you are a Gok's pear shape figure you may want to think again. Italian lace if figure hugging because of its weight and so is going to accentuate your shape perfectly. Likewise with veils, they are not going to blow away so easily
Remember though lace is not just for the dress or the veil. Your can have lace table decorations and table cloths, lace cake decorations and chairs covers or chair bows of lace add a touch or elegance and raise the finesse without breaking the bank.
One of the ways in which we have redeemed wedding photography from the part-time point and click brigade who swamped the market when everything went digital was to Fuse Wedding Photography with Fine Art.
Couples do not want to be seen as "Flashy" by having massive portraits of themselves on their walls at home. Yet most married couples are yearning to have something on their walls at home to remind them constantly just how important and precious was their wedding day. And so couples want to be apart of a "Fine Art" print on their home walls, not to "be" the print.
As a consequence of this shift in thinking about their wedding photography and what they would like afterwards in the ways of wall art, couples are becoming more discerning over their venue choices.
I am sure that 2013/14 Brides and going to be demanding more from their venues and not just in terms of food. Striking indoor and outdoor features. Majestic driveways. Ornate gardens. Breathtaking views. Powerful and highly contemporary lighting which makes for emotional and mood photography.
Ironically many of our UK wedding venues fall far short of those in places like Australia, Europe and USA and yet there is no good reason for this. Flock wallpaper and Magnolia emulsion is just not acceptable anymore. Green carpet with red swirls are been shunned by Brides. Instead hotels who show pride in their overall appearance and recognise that their venue is going to be a significant part of a couples wedding photography are the ones that will be fully booked.
Likewise those venues who offer a twist will do well in the coming months has brides and grooms seek out venues which a difference. From American Indian Tee Pees to Forest Marques or Wineries and Barns. Today's bride wants to create a unique memoir of her wedding day.